Buzzworthy Wednesday Video: Banksy vs Bristol Museum
Banksy is an infamous British graffiti artist who I’d compare domestically to Shepard Fairey only slightly more mysterious as his real identity is still unknown. He shocked all of England with his his social critical work on buildings and walls throughout London and Bristol including breaking into the zoo to portray his works there. Banksy is following in the steps of US graffiti artist Fairey by exhibiting in the Bristol Museum. Only he took over and turned the entire museum into a giant retrospective type installation of his work.
The news was released just over three weeks ago to great fanfare in the UK being covered by the BBC and garnered over 350,000 views on the YouTube video. All a complete surprise as everyone thought the museum was being closed to film a movie. A brilliant marketing strategy both by the artist and the museum in keeping with the artists shocking methods for displaying his work.
In a rare statement, the artist himself says: “The people in Bristol have always been very good to me – I decided the best way to show my appreciation was by putting a bunch of old toilets and some live chicken nuggets in their museum… This is the first show I’ve ever done where taxpayers’ money is being used to hang my pictures up rather than scrape them off.”
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Buzzworthy Wednesday Video: BooneOakley.com
So this week’s Buzzworthy Wednesday Video is actually a web site design. But it’s a video on YouTube. No kidding. This interesting approach to web design was for a creative agency, who chose to build their entire website within YouTube. They utilized YouTube’s annotations and video tagging to create the entire “website”. The buzz from this “website” has led to more than 370,000 views in a little less than a month.
It’s an interesting concept in terms of online media buzz as it was featured on Creative Culture’s Creativity Top 5 among other blog and online references. I just wonder from a website traffic analytics and general online marketing perspective how much important information are they missing in exchange for this clever approach? All the same, it’s definitely worth checking out.
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Metro-West Chamber’s Social Media Panel Discussion
Mike Langford, CEO of Tweetworks, was kind enough to invite me to participate as part of a panel discussion about social media for the Metro-West Chamber of Commerce. I was joined on the panel by Mike and two others; Cappy Popp of Thought Labs and Jeff Cutler of JeffCutler.com
The title for the panel discussion was “Linked in – How to Increase Sales” however given all of our diverse backgrounds with using social media in all different ways, it quickly evolved into a broader discussion about how we use and recommend using social media for business.
Jeff had some great recommendations for finding the “pulse” of online conversations going on around your company online and using Google Alerts to find those conversations. Mike had a great analogy of how social media is really no different than going to a Chamber networking mixer. Cappy’s reminder that in social media you need to “give” if you want to “receive” to build a brand following falls right in line with Mike’s analogy too. Networking online using social media is virtually the same (other than the technology) as networking in person. It’s all about building relationships.
I’ve shared Mike Langford’s video recording of the panel discussion. Although the still on the video looks like I am about to break into song…I assure you that doesn’t happen. I wouldn’t torture my blog readers with my horrible singing voice. Enjoy!
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