SmartMarket Media Blog

Nancy Giles is a regular opinion contributor to CBS Sunday Morning. Normally she has very witty, funny opinionated pieces as part of the show. This past week however I was disappointed. My disappointment was not in that she was taking a jab at Twitter…there are definitely ways to take clever jabs at Twitter and the people who use it, but Nancy Giles didn’t take that route.  My disappointment was that she clearly didn’t understand what makes Twitter so powerful and obviously had not used it. Here’s a link to her opinion on YouTube:

Her usual quick and witty opinion piece was about as blunt as a rubber mallet. Here’s the big point you are missing Nancy:

It’s about community

The Monday morning after this aired I went to an event (aka a TweetUp) organized by @AaronStrout in Arlington MA at a little coffee shop called Jam N’ Java at 8AM. I drove an hour in for this event. There were over 75 people who attended this event…all organized through Twitter. Yes Twitter is online but many people in the Twitter community actually like to get together at events as small as this or as large as SXSW. Here’s a picture of @JimStorer @ayemoah @alexa @esangenito and @AaronStrout at the event. Some people were networking for their business, some were meeting new people socially, some were continuing conversations they had started online. A few attendees were recently laid off and were there looking for potential employment opportunities or simply just for moral support and great conversation. The conversations were about everything from potential job opportunities in the current economy for a few to my conversation with @srdill about the finer points of vegetarianism.

It’s not about “What you are doing?”

Yes I understand that’s what the Twitter website says but if you actually take a minute to engage the community on Twitter you’d learn it’s less about the mundane “What you are doing?” and more about “What interesting article did you read?” or “Do you think the bailout plan will actually delay economic recovery?” Maybe even helping someone with a flat bicycle tire find a bike shop.

So Nancy Giles while your usual opinion pieces are spot on, this one…frankly was a dud. If you’d learned what Twitter is all about you’d know it’s about making connections, about conversation, it’s about engagement and most of all…it’s about community.

Getting Started with Twitter

How Much of a Typical Online Video Is Actually Watched?

One of the things I like to do is go to LinkedIn and answer questions and take part in different discussions that are going on. It’s a great way as a business owner or specialist to show their expertise, take part in interesting conversations and build stronger networking relationships.

I recently was shocked to see people using the discussions on LinkedIn…to give a sales pitch. Some of them were advertising webinars but most were direct sales pitches starting with a question like Do you want to save your marketing dollars and revolutionize your online marketing? which after you clicked on it was a big sales pitch about how awesome this marketing firm is and how they will revolutionize your online marketing.

Out of the 20 “discussions” appearing on the first page, 18 were direct sales pitches either about events or services offered by these companies. The thing I really found disturbing about this was that it was a marketing group on LinkedIn. These are people that are supposed to help other businesses with communication and engaging online if the title from the above “Discussion Topic” is any indication. This may be a news flash but one sided communications are not discussions.

Having a discussion is all about sharing your knowledge, appropriate links and opinion with others. It’s about engaging. However using the discussion area as a personal bulletin board to advertise your services is not only tactless…it’s also destroying the art of conversation within your social media group. This comes down to moderation by the Group Owner to make sure that people are using the discussion area to actually have discussions and not diatribes about how great they are but think about this for a moment – if everyone within your LinkedIn group is shouting BUY FROM ME! YOU NEED ME! in the discussion area…who is left listening?

Instead of shouting how great you are, show it by engaging in meaningful conversations and letting your obvious expertise shine through. People probably aren’t going to hire you because you say you’ll deliver amazing results. They’ll hire you because through conversations and relationship building discussions you clearly show that you know your stuff and have built up the trust so they can rely on your brand.

What are your thought on this? I’d love to hear from others about their experiences and get a discussion started here about your experiences with this, how you’ve dealt with this or how you think this can be fixed.

This is the first of a weekly blog post (at least in theory) where I will profile a video on YouTube that went viral in the past week and what about the video made it unique and got people talking about it or viewing it.

The first video I chose to profile is “Extreme Sheep Art”. It was uploaded Monday March 16th and in a little over a week it already has nearly 3 million views. The video is by a group of guys called the “BaaaStuds” that is well designed to capture the viewers attention with a clever artistic creation using sheep, border collies & LED lights to create artwork. I know it’s peaked your curiosity so go ahead and watch it. It all ends with a “suggestion” to go check out Samsung’s new LED TV product line.