SmartMarket Media Blog

While there wasn’t any real standouts this week, this video was uploaded April 14th and already has cumulatively a little over a half million views between several different uploads of the same video. The video features tennis star Novak Djokovic featuring his skills both on and off the court in a video for HEAD tennis rackets. The video is good, but I would have cut it a little shorter with less annoying step by step commentary from the announcers. It would have been funnier if the commentators were shocked and fumbling for words.

This past Thursday I got the opportunity to guest host a video podcast with Matthew Mamet of PermissionTV. Every Thursday they run a live show called PTVLIVE focusing on news, product releases and events with online video.

This was all new to me. I’m usually behind the camera or if in front of it, have a few takes to get the content right. Going live was definitely a little more stressful as evidenced by my “ums” and “errs” at the beginning of the show. But after a while I fell into a groove and was able to relax and enjoy the experience.

We covered some pretty interesting topics including integrating videos in your email marketing campaign, test driving the GoodMail Email Marketing Platform’s integrated video feature, discussing how much of a typical online video is actually watched and some big news for Visible Measures which now tracks videos at MySpace.

All in all this was a really great experience for me and the folks over at PermissionTV were fantastic. You can subscribe to their podcast through iTunes or watch weekly live at PTVLIVE. As promised I have given my 5 star rating on iTunes for this great podcast. Check out the full podcast below:

The biggest viral video winner by far last week was Susan Boyle from Britain’s Got Talent with over 39 million views in a week but as far as marketing videos the crown had to go to Burger King.

The King likes square butts — and online viewers responded. The ad tweaks the song “Baby Got Back” by Sir Mix-A-Lot to promote Burger King’s SpongeBob SquarePants kids meals. The song is definitely an odd mix to sell kids meals with but obviously given their past history…Burger King isn’t afraid of a little controversy and given the big response it’s had online to date. It’s had over half a million views since being uploaded two weeks ago according to data from video-measurement firm Visible Measures.