SmartMarket Media Blog

So this week’s Buzzworthy Wednesday Video is actually a web site design. But it’s a video on YouTube. No kidding. This interesting approach to web design was for a creative agency, who chose to build their entire website within YouTube. They utilized YouTube’s annotations and video tagging to create the entire “website”.  The buzz from this “website” has led to more than 370,000 views in a little less than a month.

It’s an interesting concept in terms of online media buzz as it was featured on Creative Culture’s Creativity Top 5 among other blog and online references. I just wonder from a website traffic analytics and general online marketing perspective how much important information are they missing in exchange for this clever approach? All the same, it’s definitely worth checking out.

Mike Langford, CEO of Tweetworks, was kind enough to invite me to participate as part of a panel discussion about social media for the Metro-West Chamber of Commerce. I was joined on the panel by Mike and two others; Cappy Popp of Thought Labs and Jeff Cutler of JeffCutler.com

The title for the panel discussion was “Linked in – How to Increase Sales” however given all of our diverse backgrounds with using social media in all different ways, it quickly evolved into a broader discussion about how we use and recommend using social media for business.

Jeff had some great recommendations for finding the “pulse” of online conversations going on around your company online and using Google Alerts to find those conversations. Mike had a great analogy of how social media is really no different than going to a Chamber networking mixer. Cappy’s reminder that in social media you need to “give” if you want to “receive” to build a brand following falls right in line with Mike’s analogy too. Networking online using social media is virtually the same (other than the technology) as networking in person. It’s all about building relationships.

I’ve shared Mike Langford’s video recording of the panel discussion. Although the still on the video looks like I am about to break into song…I assure you that doesn’t happen. I wouldn’t torture my blog readers with my horrible singing voice. Enjoy!

We were honored to be the recipient of two Telly Awards for outstanding achievement with our original short online videos for OpenPages (JCSI) and the online branding video series for Waste Management. These were selected for their entertainment and originality from over 13,000 entries sent in from all 50 states and countries around the world. Read the full story and view the award winning videos here.

We just wanted to thank all of our customers, including the award winning OpenPages (JCSI) and Waste Management, for giving us the opportunity to work with them to interpret their message into an entertaining story about their brand. While these awards are an acknowledgment of our creativity, it’s truly a tribute to all of our customers who put their confidence in us to visually illustrate what they want to say.