Comparing Video Sharing Sites
We all know that YouTube is the gorilla in the room but is it the right video sharing site for you? Maybe you’re a video blogger? Maybe you like to create short “How To” videos?
Luckily there are niche video sharing sites for virtually every type of video content out there. More than I could possibly profile here. Thanks to TubeMogul Research & Quantcast for providing much of the data needed for this profile. Here’s my breakdown with statistics and demographics for 15 of the more popular sites in alphabetical order:
5 Min.com
Description: Short “How-To” videos (under “5min”) that answer practical questions.
Gender Demographic: Male 55% / Female 45%
Age Demographic: 17% – 12-17 yrs / 33% – 18-34 yrs / 28% – 35-49 yrs
Monthly Global Traffic: Unavailable
Monthly US Traffic: 366,ooo
Blip.tv
Description: Publisher-friendly video sharing and distribution site with an integrated video blogging platform.
Gender Demographic: Male 57% / Female 43%
Age Demographic: 33% – 18-34 yrs / 33% – 35-49 yrs / 28% – 50+ yrs
Monthly Global Traffic: 1.8 million
Monthly US Traffic: 766,000
Brightcove
Description: Great quality video with an easy to use, quick, user interface. Largely high-income and college-educated users.
Gender Demographic: Male 50% / Female 50%
Age Demographic: Evenly distributed between 18-34 yrs and 35-49 yrs age brackets.
Monthly Global Traffic: Unavailable
Monthly US Traffic: 1.9 million
** Should be noted that Brightcove is no longer a video sharing site (as mentioned in the comments) as of December 2008 and now is focused exclusively as a video hosting and distribution platform since January 2009. You can utilize their platform to upload to sharing sites such as Veoh.**
Crackle
Description: Easy to use but video quality could be better particularly since it is positioned as a multi-platform next-generation video network owned by Sony Pictures Entertainment.
Gender Demographic: Male 50% / Female 50%
Age Demographic: 19% – 12-17 yrs / 39% – 18-34 yrs
Monthly Global Traffic: Unavailable
Monthly US Traffic: 2.5 million
Dailymotion
Description: Dubbed the “YouTube of Europe,” it’s a fairly simple and straight forward user interface but hasn’t developed a real community in the US…yet.
Gender Demographic: Male 59% / Female 41%
Age Demographic: 12% – 12-17 yrs / 40% – 18-34 yrs / 29% – 35-49 yrs
Monthly Global Traffic: 48.2 million
Monthly US Traffic: 7.2 million
Google Video
Description:Why would you go to Google Video when there is (and Google owns) YouTube? Poor video quality leave this a brand for video search, not really for new video discovery.
Gender Demographic: Male 53% / Female 47%
Age Demographic: 26% – 12-17 yrs / 32% – 18-34 yrs
Monthly Global Traffic: Unavailable
Monthly US Traffic: 7.5 million
Metacafe
Description:One of the world’s largest video sites that specializes in short form video content from both new emerging talent and Hollywood’s heavy hitters. Uniquely controlled by the user community so if you have a good community, you can get your videos on the front page.
Gender Demographic: Male 58% / Female 42%
Age Demographic: 16% – 12-17 yrs / 36% – 18-34 yrs / 28% – 35-49 yrs
Monthly Global Traffic: 43.5 million
Monthly US Traffic: 13 million
Motionbox
Description: One of the few video sharing sites that offers an option to securely share your videos with friends & family. After AOL Video shut down, they recommended their users to transfer their videos to Motionbox.
Gender Demographic: Male 52% / Female 48%
Age Demographic: 26% – 18-34 yrs / 31% – 35-49 yrs / 23% – 50+ yrs
Monthly Global Traffic: 268,000
Monthly US Traffic: 144,000
Revver
Description: Revver pretty much started revenue sharing for video content providers. They connect makers, sharers, and sponsors of internet video in a free and open marketplace that rewards them for doing what they do best.
Gender Demographic: Male 57% / Female 43%
Age Demographic: 36% – 18-34 yrs / 30% – 35-49 yrs / 23% – 50+ yrs
Monthly Global Traffic: Unavailable
Monthly US Traffic: 779,000
Ustream.tv
Description: Live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size.
Gender Demographic: Male 55% / Female 45%
Age Demographic: 34% – 18-34 yrs / 33% – 35-49 yrs / 22% – 50+ yrs
Monthly Global Traffic: 6.6 million
Monthly US Traffic: 1.4 million
Veoh
Description:Focused on full-screen video programming for anyone with a broadband connection. Site lacks a sense of social community.
Gender Demographic: Male 56% / Female 44%
Age Demographic: evenly distributed audience across all age brackets.
Monthly Global Traffic: 12 million
Monthly US Traffic: 4 million
Viddler
Description:Coolest player interface with features like comments tied to a particular time in the video and automatic webcam synch.
Gender Demographic: Male 56% / Female 44%
Age Demographic: 39% – 18-34 yrs / 28% – 35-49 yrs / 20% – 50+ yrs
Monthly Global Traffic: 2.1 million
Monthly US Traffic: 726,000
Vimeo
Description:Completely user-generated content used heavily by videobloggers and podcasters. Really quick upload and very hip interface. Largely high-income and college-educated users.
Gender Demographic: Male 65% / Female 35%
Age Demographic: N/A
Monthly Global Traffic: 9.5 million
Monthly US Traffic: 3.6 million
Yahoo! Video
Description: Entertainment-oriented video site. Unfortunately not yet fully integrated with all of Yahoo!’s community destinations and so really missing out on the social aspect to their service.
Gender Demographic: Male 55% / Female 45%
Age Demographic: 16% – 12-17 yrs / 41% – 18-34 yrs / 25% – 35-49 yrs / 16% – 50+ yrs
Monthly Global Traffic: 3.2 million
Monthly US Traffic: 1.8 million
YouTube
Description: Unless you live under a rock you know who YouTube is. Their strong user base and community offers the greatest opportunity to both go viral in a big way…but also to get lost quickly.
Gender Demographic: Male 50% / Female 50%
Age Demographic: 19% – 12-17 yrs / 36% – 18-34 yrs / 23% – 35-49 yrs / 19% – 50+ yrs
Monthly Global Traffic: 80.6 million
Monthly US Traffic: 69.3 million
5 comments
Discussing Social Media with…Eric Guerin
I had the pleasant opportunity to be interviewed for a blog post by Danny Brown, the owner of Press Release PR, providing search engine optimized press releases and SEO-friendly content for the Web 2.0 world, and a vocal advocate of social media PR. Below is a snippet from his blog post with a link to the full interview on his blog. Enjoy!
Discussing Social Media with…Eric Guerin
A little while back, I sent out a request via Twitter asking if anyone would be interested in being interviewed for a discussion on social media. With the medium meaning so many different things to so many people, as well as how it can be used, I was interested to hear the views of the people I connect with.
No comments5 Question Interview: David Burch from TubeMogul
Anyone who has talked to me recently about online video distribution knows I have been singing the praises of TubeMogul. Founded in 2006 by online video buffs who met while in graduate school, TubeMogul’s objective from the start has been to empower online video producers, advertisers and the online video industry by providing publishing tools and insightful, easy to interpret analytics.
With TubeMogul, users upload videos once and TubeMogul deploys them to as many of the top video sharing sites the producer chooses. TubeMogul’s integrated analytics then provide a single source of metrics on where, when, and how often the videos are viewed. Best of all, this service is FREE.
As part of my love of TubeMogul’s services I contacted them to see if I could interview someone for my blog. David Burch, the Marketing Manager for TubeMogul, kindly obliged.
David Burch is 25 years old and studied at Berkeley, where he currently resides and where TubeMogul is based. His previous job was as Content Manager for an e-commerce startup in San Francisco. After briefly attending law school, he found his way to TubeMogul, where he currently heads up their marketing efforts.
The previous night someone in his neighborhood in Berkeley was singing songs in French at the top of their lungs which kept David up for most of the night. After I promised not to break into “Non, Je Ne Regrette Rien” during the interview…we got down to business and commenced:
Eric Guerin: So David, how was TubeMogul able to partner with so many video sharing sites to provide a solution to video deployment and especially aggregate video viewing statistics?
David Burch: Video sites are eager to make life easier for their users, and we help do that with our free distribution and analytics tools. While our CEO has the “biz dev chops,” it is our 30,000 passionate users, from CBS Interactive and Next New Networks on down to vloggers and struggling filmmakers, that are truly responsible for making these deals happen by putting out high-quality content that these video sites want to sell advertising around.
EG: How are you able to offer such a robust product for free?
DB: While there are over 30,000 free users of TubeMogul mainly made up of vloggers and small independent video production studios, our business is able to “keep the lights on” because of clients such as CBS Interactive, Michael Eisner’s new media production company, Vuguru, Next New Networks and several agencies representing the top brands in media technology and consumer products. These clients require more robust services such as BuzzTracker which allows companies to track buzz in the user generated content world or compare their brand versus their competitors by tracking videos and viewership across the internet based upon selected keywords. We even assist some of these companies by managing viral marketing campaigns and hiring production studios to create “response videos” to increase their brand recognition.
EG: TubeMogul’s industry analysis and reports are incredibly in depth and helpful to any video publisher looking to gain more information about various video sharing sites, what constitutes a view, etc. What led TubeMogul to become so forward thinking regarding this research and analysis?
DB: Thanks! Having deployed over 800,000 videos, we have a wealth of data on online video viewership and are trying to share it with the world. Since we sell the graph and not a particular video player or advertiser, our only agenda is truth.
EG: One big thing I know a lot of online video producers would find beneficial is being able to track if people watch the video to completion or the overall length of time they watched the video. Dealing with so many different video sharing sites, will this be a possibility in the near future?
DB: Getting in-player statistics like that is something we are working on, both in terms of the engineering and in getting the deals with sites. Many video sites are understandably cautious about letting us that deep into their code, but several are coming around and we expect the rest to follow, given the power of these statistics. Also, since we are becoming a nexus of sorts for online video, these deals are starting to look more and more realistic.
EG: What is TubeMogul working on now to stay ahead of the curve with online video deployment and marketing tools? Any ideas or concepts you could share?
DB: Our main focus is on more distribution venues, richer data and new features. One of our current Premium Products will be made free in August. We are also constantly querying the data to look for trends for new studies. Increasingly, journalists and advertisers are calling with questions and interesting ideas.
EG: Any new video sharing sites that are emerging or are doing things to really augment the user experience?
DB: One video sharing site that’s really doing exciting things is Viddler. They have a really cool player that allows viewers to tag and place comments or video response links anywhere along the player timeline. It really has taken the video player to another level of online functionality and interactivity for the user.
EG: Thanks David!
