Comparing Video Sharing Sites
We all know that YouTube is the gorilla in the room but is it the right video sharing site for you? Maybe you’re a video blogger? Maybe you like to create short “How To” videos?
Luckily there are niche video sharing sites for virtually every type of video content out there. More than I could possibly profile here. Thanks to TubeMogul Research & Quantcast for providing much of the data needed for this profile. Here’s my breakdown with statistics and demographics for 15 of the more popular sites in alphabetical order:
5 Min.com
Description: Short “How-To” videos (under “5min”) that answer practical questions.
Gender Demographic: Male 55% / Female 45%
Age Demographic: 17% – 12-17 yrs / 33% – 18-34 yrs / 28% – 35-49 yrs
Monthly Global Traffic: Unavailable
Monthly US Traffic: 366,ooo
Blip.tv
Description: Publisher-friendly video sharing and distribution site with an integrated video blogging platform.
Gender Demographic: Male 57% / Female 43%
Age Demographic: 33% – 18-34 yrs / 33% – 35-49 yrs / 28% – 50+ yrs
Monthly Global Traffic: 1.8 million
Monthly US Traffic: 766,000
Brightcove
Description: Great quality video with an easy to use, quick, user interface. Largely high-income and college-educated users.
Gender Demographic: Male 50% / Female 50%
Age Demographic: Evenly distributed between 18-34 yrs and 35-49 yrs age brackets.
Monthly Global Traffic: Unavailable
Monthly US Traffic: 1.9 million
** Should be noted that Brightcove is no longer a video sharing site (as mentioned in the comments) as of December 2008 and now is focused exclusively as a video hosting and distribution platform since January 2009. You can utilize their platform to upload to sharing sites such as Veoh.**
Crackle
Description: Easy to use but video quality could be better particularly since it is positioned as a multi-platform next-generation video network owned by Sony Pictures Entertainment.
Gender Demographic: Male 50% / Female 50%
Age Demographic: 19% – 12-17 yrs / 39% – 18-34 yrs
Monthly Global Traffic: Unavailable
Monthly US Traffic: 2.5 million
Dailymotion
Description: Dubbed the “YouTube of Europe,” it’s a fairly simple and straight forward user interface but hasn’t developed a real community in the US…yet.
Gender Demographic: Male 59% / Female 41%
Age Demographic: 12% – 12-17 yrs / 40% – 18-34 yrs / 29% – 35-49 yrs
Monthly Global Traffic: 48.2 million
Monthly US Traffic: 7.2 million
Google Video
Description:Why would you go to Google Video when there is (and Google owns) YouTube? Poor video quality leave this a brand for video search, not really for new video discovery.
Gender Demographic: Male 53% / Female 47%
Age Demographic: 26% – 12-17 yrs / 32% – 18-34 yrs
Monthly Global Traffic: Unavailable
Monthly US Traffic: 7.5 million
Metacafe
Description:One of the world’s largest video sites that specializes in short form video content from both new emerging talent and Hollywood’s heavy hitters. Uniquely controlled by the user community so if you have a good community, you can get your videos on the front page.
Gender Demographic: Male 58% / Female 42%
Age Demographic: 16% – 12-17 yrs / 36% – 18-34 yrs / 28% – 35-49 yrs
Monthly Global Traffic: 43.5 million
Monthly US Traffic: 13 million
Motionbox
Description: One of the few video sharing sites that offers an option to securely share your videos with friends & family. After AOL Video shut down, they recommended their users to transfer their videos to Motionbox.
Gender Demographic: Male 52% / Female 48%
Age Demographic: 26% – 18-34 yrs / 31% – 35-49 yrs / 23% – 50+ yrs
Monthly Global Traffic: 268,000
Monthly US Traffic: 144,000
Revver
Description: Revver pretty much started revenue sharing for video content providers. They connect makers, sharers, and sponsors of internet video in a free and open marketplace that rewards them for doing what they do best.
Gender Demographic: Male 57% / Female 43%
Age Demographic: 36% – 18-34 yrs / 30% – 35-49 yrs / 23% – 50+ yrs
Monthly Global Traffic: Unavailable
Monthly US Traffic: 779,000
Ustream.tv
Description: Live interactive video broadcast platform that enables anyone with a camera and an Internet connection to quickly and easily broadcast to a global audience of unlimited size.
Gender Demographic: Male 55% / Female 45%
Age Demographic: 34% – 18-34 yrs / 33% – 35-49 yrs / 22% – 50+ yrs
Monthly Global Traffic: 6.6 million
Monthly US Traffic: 1.4 million
Veoh
Description:Focused on full-screen video programming for anyone with a broadband connection. Site lacks a sense of social community.
Gender Demographic: Male 56% / Female 44%
Age Demographic: evenly distributed audience across all age brackets.
Monthly Global Traffic: 12 million
Monthly US Traffic: 4 million
Viddler
Description:Coolest player interface with features like comments tied to a particular time in the video and automatic webcam synch.
Gender Demographic: Male 56% / Female 44%
Age Demographic: 39% – 18-34 yrs / 28% – 35-49 yrs / 20% – 50+ yrs
Monthly Global Traffic: 2.1 million
Monthly US Traffic: 726,000
Vimeo
Description:Completely user-generated content used heavily by videobloggers and podcasters. Really quick upload and very hip interface. Largely high-income and college-educated users.
Gender Demographic: Male 65% / Female 35%
Age Demographic: N/A
Monthly Global Traffic: 9.5 million
Monthly US Traffic: 3.6 million
Yahoo! Video
Description: Entertainment-oriented video site. Unfortunately not yet fully integrated with all of Yahoo!’s community destinations and so really missing out on the social aspect to their service.
Gender Demographic: Male 55% / Female 45%
Age Demographic: 16% – 12-17 yrs / 41% – 18-34 yrs / 25% – 35-49 yrs / 16% – 50+ yrs
Monthly Global Traffic: 3.2 million
Monthly US Traffic: 1.8 million
YouTube
Description: Unless you live under a rock you know who YouTube is. Their strong user base and community offers the greatest opportunity to both go viral in a big way…but also to get lost quickly.
Gender Demographic: Male 50% / Female 50%
Age Demographic: 19% – 12-17 yrs / 36% – 18-34 yrs / 23% – 35-49 yrs / 19% – 50+ yrs
Monthly Global Traffic: 80.6 million
Monthly US Traffic: 69.3 million
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Discussing Social Media with…Eric Guerin
I had the pleasant opportunity to be interviewed for a blog post by Danny Brown, the owner of Press Release PR, providing search engine optimized press releases and SEO-friendly content for the Web 2.0 world, and a vocal advocate of social media PR. Below is a snippet from his blog post with a link to the full interview on his blog. Enjoy!
Discussing Social Media with…Eric Guerin
A little while back, I sent out a request via Twitter asking if anyone would be interested in being interviewed for a discussion on social media. With the medium meaning so many different things to so many people, as well as how it can be used, I was interested to hear the views of the people I connect with.
No commentsHow many social networks do I join?
I get asked this question all the time. Social networks are a hot topic right now. Social networking sites are a great way for people to network with others and reconnect with friends and acquaintances. It is especially important to business owners to monitor what people online are saying about their brand, help build link popularity and website traffic and to help improve your brand recognition.
As anyone who is active on social networks knows it can get time consuming (particularly for a small business owner) to keep active with your profile, particularly if you are trying to maintain a presence on several different sites. There are literally thousands of social networking sites out there with new communities sprouting up every day. So which ones do you join and how many? Here’s a few things to keep in mind.
Like Ice Cream – There are many different flavors
What do you use social networking sites for? Is it more social or business related? Which online communities are the people you are looking to connect with active? For instance: musicians frequently use MySpace to grow their fan base and get themselves heard however it might not be the best site if you are looking to network with medical malpractice lawyers. Doing a little research on these sites will let you know if it is a site worth your time.
Get involved
If you aren’t active on the site, you probably won’t get much out of it. So if you choose to join a social network…jump in with both feet. At least give it a fair shake. Once you’ve found one you like and seems to have a good community and an easy to use interface, stay involved. If you disappear from the social networking community – all the time you spent building your online brand on that social network will be lost. Maintaining an active profile is critical to your brand and online reputation.
Stop playing coy Eric and tell me how many you use!
Okay! Okay! I was getting to it! These are the social networking websites I am active on. I am very active on Twitter, LinkedIn and Facebook on a daily basis…usually several times a day. Twitter and Facebook are more conversational where you can interact directly with others. LinkedIn I use predominantly to answer questions related to my field in the Q&A section with links to our website where applicable. The Constant Contact Community Forum and Digg are sites that I visit and post on a few times a week. YouTube, Metacafe, Dailymotion, Revver and Viddler are all social media sites where I upload our videos on a weekly basis. I also read several blogs that post content about online marketing and (when applicable) I comment on those blog posts. There’s also about 10-15 social networking sites that I have an online profile on but only check every few weeks or so. These social networks I treat more like a phonebook directory. I want a listing on these social networking sites as a way to make sure I can be found by someone who is interested in contacting me or visiting my website.
Disclaimer: Because you knew it was coming…
This mix of sites and the frequency that I use them works very well for me BUT just because it works for me doesn’t mean the same sites and frequency will work for everyone. Find your own niche social networking sites that work best for you, your business and your needs.
So what do you think? How are you using your various social networks and how many are in your mix?
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