Greetings!  

Since yesterday was Saint Patrick's Day, which we celebrated with a Harpoon Hibernian (a really tasty Irish Red Ale), this month we are celebrating our greenest client - Waste Management! WM is dedicated to developing and implementing new technologies that bring real benefit to the environment - including making landfills renewable energy sources! 

 Click the image to learn more by watching their SmartMarket Movie.

Kermit The Frog was wrong - it IS easy being Green!

Here's how to make your marketing plan lean, mean, and green. It'll work so well you'll want to hug us AND a tree:

• Rethink "Direct Mail" - 97% or more of direct mail marketing materials go into the recycle bin unopened. Which also means you're throwing your marketing dollars directly in the trash! Why not rethink how you allocate your marketing budget? A SmartMarket Movie is a brilliant way to provide your company's information in a clear and consistent way. For roughly the same cost as an average direct mail campaign, a SmartMarket Movie is produced once, then distribution is free. Besides what do people REALLY want to do? Most people like to watch TV to be engaged and entertained - that is what makes SmartMarket Movies so effective. Best of all your message can be easily updated and shared exponentially - expanding your reach. Best of all it doesn't mess up our planet (or our desks).

• Don't mail it - E-mail it - According to the 2007 Direct Marketing Association (DMA) statistics for Return On Investment (ROI), the ROI for email marketing was $51.45 for every dollar spent compared to $7.20 ROI on printed material. E-Mail Marketing is a wonderful way to cut down on printing and mailing costs, making it a perfect way for your company to do its part for the environment. Brochures and marketing packages drain natural resources (and budgets!) to be produced. They are rarely passed on, and create waste. Not only is the ROI greater with email marketing, it is also easily and proficiently tracked using systems such as Constant Contact. Best of all when you combine your SmartMarket Movie with an email marketing plan it increases the number of click-throughs by up to 600% over a standard web page link.

So the bottom line? Use your marketing bucks in a way that Kermit would be proud of - Greenly.

Thank You,
The SmartMarket Movie Team 
info@smartmarketmovie.com
With a SmartMarket Movie...you'll get results!

P.S. If you'd like to learn more about SmartMarket Movie the best place to start is by viewing our original promotional movie and let Paul Revere show you why a SmartMarket Movie makes such great sense. If that leaves you wanting more information then please visit our website at www.smartmarketmovie.com. If that is still not enough information, well then I guess you'll have to contact us to have us start working on a movie for you!